MANILA, Philippines - The weather can be an obstacle for some brands, fashion is often due to the ephemeral nature. But La Montre Hermès, the formal division of Hermes watches, time is "a friend" than a disadvantage.
"La Montre Hermès has a very special time," says Mark (select Hermès executives like the CEO are authorized to be quoted directly by name to the press). "We've always been moving at our own pace, since the main concern of the Hermes family is not to develop a quick way to see or look as far as possible. Our goal is to produce quality goods is always better, so we have developed our own pace. "
Of Montre Hermes, success means keeping up to the credo of a brand and firm about it. Before the end of the recession of the 2000s, La Montre Hermès noted that most luxury brands catering markets with an inclination of the visible elements.
However, La Montre Hermès has decided to continue to respect the philosophy of Hermes 'discreet luxury "products. Getting a brand to see the field." It' very rewarding for us because what we've done all the time. "
Most premium brands, La Montre Hermès ratings, will return to "more restrained and elegant" styles. In general, there are two trends in most of the names of luxury watches are concerned. First, see the return of classic and simple. Second, brands are La Montre Hermes, which is interesting, "back to their base to their original values."
"We believe that the best strategy is not too flashy," La Montre Hermès relating to observe the movement of the sector. "Our goal is to make the quality craftsmanship, respect for our customers, and be creative to produce some great items. We believe that these features are fairly recession-proof, because there will always be people who love the products exude a real luxury. Customers are smart people to research and understand how they work. You can see if you move your strategies and your type of products. Ensures a stable customer base, we believe true value of the brand, and here we are strong. "
The Montre Hermès, although I expect more from a brand known for its markets, as a status symbol for the Birkin and Kelly bags have become. Despite this, it's always been proud of the name of an iconic French. "We have a strong case of the clocks when we have been selling watches since 1928. And 'only, we are tied into the world of Hermès, which is very strong and original environment." While the other characters to focus on more technical difficulties, such as the phases of the moon tourbillon, and l ', chronograph The Montre Hermes is a more creative approach, and the clock and watch industry.
At Baselworld 2011 watch fair, marked the time revealed arch suspended, and Cape Cod Grand Hours. Both models look "tame" the time, at least from the perspective of a holder of shows.
The suspended time headband allows users to "manipulate" time with a push button. One click and "hour and move in an impossible situation where time has no meaning," and a second button press is running his hands again. "It can be good if you want to escape reality some time, or it can be romantic if you spend time with a loved one. "
The Cape Cod Grand Hours numbers appear at irregular intervals with a mechanism that allows a user to speed up or slow down the movement hands of the clock. "The idea behind this watch is your day, make every hour does not seem to stay the same. For example, a two-hour dinner with family and friends, as 20 minutes have passed. In addition, a 20-minute interview with someone who wants boring to three hours. "
Both La Montre Hermès watches embody philosophical time: .. "Time is something positive, it is a friend, something that will help you get better every day If you choose to say that this time will last longer it will last longer. If you decide that the time is suspended, time is suspended. "
Both these models are among the pieces of watches Montre Hermès The exceptional. Some techniques used in some of Hermès watches, enamel, setting snow (round diamonds arranged in a random look, the result is "the effect, which shines like snow crystals"), setting the baguettes (baguette diamonds device uses a hidden GEM-setting technologies, "to form a perfectly balanced sparkling geometric effects"), for example.
Hermes also cites some of the trends, look, when it comes to preferences for women and men.
Women tend to attract the watch design. Jewelry watches (watches, which contain elements like gold), as H-Our model and fashion with interchangeable leather straps are examples. Lately, women are more interested in the side of the mechanical clock. Women want men to dress in style these days watches.
Meanwhile, "men are more attracted by technical and mechanical aspects of a clock. Status symbol that comes next. While looking for the design of a clock are also interested in the authenticity of a watch."
Traditionally, Hermes watches are strong in Europe, especially France. There is also evidence of growth in America and the Middle East. La Montre Hermes said, however, that the markets of the Asia-Pacific region is increasing faster than other regions (Japan, to illustrate, is considered one of the largest markets of Hermes long).
Asia is said to be "dynamic" these days, with "strong economic growth." La Montre Hermès, said that "the propensity of Asian customers to spend on luxury goods is higher than in Europe or America." The behavior of the Asian retail are more varied. But Asians in general, told The Hermes Watch, "are very concerned and sensitive to quality. They want a beautiful finished products and do not accept the marks that take them for fools."
In the Philippines, La Montre Hermès opened in Makati Rustan watches more complex and Resorts World at Manila. "Our values of quality, craftsmanship and creativity are very well received and appreciated by our Filipino clients," the actions of the brand. "The Philippine market has progressed in terms of being informed of watches and sophistication and there. They understand what it means to see, and the various complications and movements engaged in watchmaking."

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